Yahoo has published a story saying that Twilight was a bigger hit than the Dark Knight in 2008 because, get this, its earnings were PERCENTAGE-wise higher than those of the Dark Knight.
Here’s Yahoo’s logic:
Twilight cost $37 million to make and earned $167 million. Its earnings were thus 4 times its costs.
Dark Knight cost $185 million to make and earned $531 million. Its earnings were thus only 3 times its costs.
4 beats 3, so Twilight must have been a bigger hit?
Right? Dead-bang wrong!
The Dark Knight made about $350 million in profit. Twilight only made $130 million in profit.
Which movie is the bigger hit? Duh, which movie would you have rather made the profits on???
It’s no wonder Yahoo continues to lose market share, revenue, and respect to Google.
There’s probably some service that costs $1 with earnings of $10 that Yahoo will jump at – wow 10x cost, while Google grabs a service costing $50 with earnings of $100 – a mere 2x costs. Yahoo makes $9. Google makes $50. No wonder Yahoo will not survive intact much longer as an independent company.