It used to be that all my Internet searches were with Google. But the last couple months have seen a drastic change in Google – none for the better.

Now, Bing gets most of my searches. Then Yahoo. Finally Google – mainly just because I’ve used the service for so long and still feel some need just to ‘check it’.

I have even changed the primary search engine in my Firefox browser from Google to Bing.

How did this happen? Changing from the ‘no evil’ startup Google back to the corporate borg Microsoft.

– Relevancy. Google is simply not returning as relevant of search results. It appears Google has lost its way while trying to diving what every searcher is “really” searching for. How about: exactly what I am searching for. Not what some computer thinks I should be searching for.

Google still shows more results. But more of what? Irrelevant pages which only seem to make using Google feel even more useless.

I’m not referring to spam or junk pages, although there is plenty of that on Google. The results are clearly not as relevant as they were a year ago.

I’ve done many searches and found Bing and Yahoo have similar, but not identical results. They do a good job returning primarily relevant results.

Google? It’s now from another planet.

– Poor details about search results. This is harder to articulate, but the informational snippets from pages Google is showing in its search results are often unintelligible. A mass of gobbledy-gook on the page.

– Junk all over the search results page. Google used to have a nice clean interface. Just search results. Now, it is mainly ads, menus and submenus of options and more menus, and then some results.

– Google’s Ego interferes with its results. Have you noticed that more and more of the search results are simply pages Google owns? For instance, medical searches. Google now shows at the top a page from Google. A page of information that is merely copied from a federal website. Ouch. The Google of old would have had as its top listing the actual federal website so a searcher would directly go to the most relevant information.

Now, Google thinks of itself as another website to compete with all other websites – instead of a world class search engine directing people to the most relevant information.

It’s not just medical searches. There are only 10 search results shown by default on the first page of Google. Between Google’s own pages. Google’s books. Google’s products. Google’s news. Google’s YouTube videos. There isn’t much space left for the billions of web pages.

Apparently, Google search is becoming a search of Google.

Google has become the new evil. Bing is now focused on quality for its customers.

Maybe Google should focus on search instead of the 100s of other products it has become involved with that now demand its attention and resources.

Google Losing Relevancy in Search
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