I saw a Facebook ad for Jack Archer jeans and decided to do a search for the product on Amazon.
Of the first 22 results:
15 Ads
4 Amazon own products
3 Actual sellers
No Jack Archer jeans.
But after scrolling through the advertising glop on the screen I mostly forgot about the jeans and was dumbstruck at the amount of paid advertising.
Amazon has truly changed from a marketplace of products to an ads emporium. It’s a horrible shopping experience.
Amazon would rather make money from ad clicks than actually making sales.
No wonder the stock price is failing to keep up with the overall stock market.
As a seller one will want to carefully choose what products to spend time listing on Amazon. Advertising is not allowed for some product categories. Amazon does not have its competing products for many categories. Choose for battles wisely to increase profit margins and the likelihood of getting eyeballs without being buried under a mountain of ads.
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